Creative direction, branding, and packaging design for a diverse footwear line encompassing 500+ styles.
Making History Modern
Founded in 1887, Capezio has been providing high-quality footwear to the dance community for over 130 years. Looking for a refresh, I developed a comprehensive packaging collection that showcases the brand evolution with a fresh, clean look for their shoeboxes.
Designed for a diverse range of footwear styles—from socks and slippers to ballroom, ballet, tap, and jazz shoes—key considerations were made for shelf presence, sustainability, functionality, and maintaining brand consistency.
Creative Direction
Brand Identity
Packaging
Graphic Design
Print Production
Unboxing an Experience
Designed and launched the 2024 Capezio pointe shoe packaging set, featuring a custom shoebox, hangtag, mesh bag with a distinctive joker tag, sock lining heat stamp, and intricate outsole debossing—combining functionality with elevated design to enhance the customer experience.
