Creative direction, branding, and packaging design for a sleek, modern accessory line tailored for tweens and young adults.
Health, Beauty, & Wellness
The 140+ SKU Bunheads accessory collection includes health & recovery, footwear, wellness, and hair & beauty products designed for tween and young adult dancers.
Custom dielines were developed for a variety of packaging formats, including reusable EVA bags, hanging boxes, belly bands, blister packs, clamshells, and an in-store retail pegboard display. The primary objectives were to enhance shelf visibility, drive sales, and strengthen brand recognition. This global collection is available both online and in retail stores worldwide.
Creative Direction
Brand Identity
Packaging
Graphic Design
Print Production
Unboxing an Experience
Designed and launched the 2024 Capezio pointe shoe packaging set, featuring a custom shoebox, hangtag, mesh bag with a distinctive joker tag, sock lining heat stamp, and intricate outsole debossing—combining functionality with elevated design to enhance the customer experience.