Cohesive Product Catalog
Creative direction, design, and print production for a yearly product catalog with global distribution, overseeing design from concept through final approval and on-press production.
Collaborated with cross-functional teams to develop and execute annual product-driven wholesale catalog, resulting in increased brand awareness across 5 continents. The main goal was to reduce errors, increase photography and product detail, and promote sales.
Kudos – the catalog is amazing! Lots of beautiful new photos, and fantastic, new product descriptions! It is quite obvious that a lot of thought and effort went into this.
- Vice President Retail Division
Thanks Kristine. This catalogue looks great! Strong improvement upon previous. Well done to the team.
- Brand Director Europe at Capezio